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After selling more discounted copies of the Titanic video quicker than it expected, online video retailer Reel.com may be pulling back the ad campaign heralding the special promotion, said sources.
The Emeryville, Calif., company sold more than 200,000 copies of the video at $9.99 each, $20 below the suggested retail price, in the first week of the month-long offer, which premiered Aug. 31.
The company is backing the promotion with its first-ever ad campaign, comprised of outdoor and TV executions.
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