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Attendees of last week’s Dallas Producers Association gathering knew they weren’t in for a laugh fest.
The release promoting the event, after all, was less than uplifting: “What happened to our cheese? The production business has dried up, gone north and changed dramatically.”
DPA president Scott Hadden noted a number of contributing factors, including the ongoing national economic slump and the soft local telecom and information processing industries. In addition, many agencies are continuing to look for production resources elsewhere.
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