Maine Agency Creates Ads For Red Cross

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The need for blood is constant. That is the message of a print and broadcast campaign crafted by DW Communications Group for American Red Cross Blood Services in Dedham, Mass.
The Blue Hill, Maine-based agency once known as Designwrights approached the organization for the project last spring, shortly after the shop opened an office in Cambridge, Mass., according to account manager Kate Stookey Canon.
The 13-year-old agency volunteered for the assignment in part to increase its visibility.

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