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Lois/EJL here breaks a series of new TV spots this week featuring two of the world’s great sports icons: Michael Jordan and Muhammad Ali.
The spots for the Chicagoland/Northwest Indiana Chevrolet Dealers begin airing Feb. 19 and feature footage of the two athletes, who were brought together by the agency for a shoot with photographer Jim Secreto. That session resulted in a promotional poster for the Chevy Blazer that dealers will give away in showrooms. Shot in a documentary style, the ads show the two greats preparing for the shoot and then meeting, for the first time, on the set.
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