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NEW YORK — Maidenform is looking for an agency to help restart its advertising, which has been on hiatus since 1999, sources said. Billings are undisclosed, but the bra company’s last agency was Kirshenbaum Bond & Partners. Before that, Frierson Mee + Kraft worked on the business, producing a campaign that was tagged, “Perfecting the real you.”
The client’s headquarters is in Bayonne, N.J., but Nancy McDonald of Maidenform’s New York office is managing the process, sources said.
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