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WASHINGTON — The Rev. Al Sharpton has begun a search for an executive director to head his Madison Avenue Initiative as the group expands its focus beyond advertising to cable programming.
Sharpton will step down as president of the National Action Network, of which the MAI is a part, next April to pursue a possible presidential bid. He said the MAI, which concentrates on getting large advertisers to spend more money on ethnic media, needs a leader who can also scrutinize minority representation in cable programs.
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