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Magnani Continuum Marketing has brought in Kelly, Scott & Madison to handle media duties for MacGregor Golf, a $9 million assignment the agency picked up in September following a review.
Magnani is fashioning an integrated campaign for the company’s new line of irons, which is set to hit stores early next year, said Rudy Magnani, the shop’s president.
KS&M, based in Chicago, will handle both media buying and planning, which the Chicago sports equipment maker previously handled in-house.
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