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NEW YORK Interpublic’s Magna division has shuttered its entertainment unit Magna Global Entertainment, which had most recently had been headed by Bill Hilary in New York.
The move comes as Magna has been repositioned by the holding company as a unit that supports the efforts of IPG media shops with research and marketplace intelligence gathering. When it was formed in 2000, Magna was conceived as a division whose primary mission was to negotiate the prices of network ads on behalf of the two biggest IPG media shops, Initiative and Universal McCann.
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