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BOSTON Duffy & Shanley freshens its year-old “Who could you be?” campaign for Foster Grant in its latest push for the sunglasses brand breaking next week.
This marks the brand’s first major broadcast TV push in recent memory following a flight of cable spots last year.
A 15-second spot by the independent agency in Providence, R.I., shows hip twentysomethings frolicking in a pool and lounging in the sun while wearing Foster Grants. Print, online, point-of-purchase and direct elements are also included in the effort, along with a Web site redesign.
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