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Making a pass at an audience that’s too busy to play games, EA Sports will structure this year’s Madden NFL blitz around a new product attribute: brevity.
An old Madden game could take more than an hour, presenting a major barrier to play, but games on Madden NFL 11 can take less than a half hour. A new feature called GameFlow also reduces the potential number of plays from 350 to one, which is automatically selected.
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