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Mad Dogs & Englishmen today opens a San Francisco office, its first outside New York.
Paula Beer, 29, a five-year veteran of the agency and director of the account management group in New York for the past year, is the new office’s general manager, reporting to CEO Jeff Soinski in New York.
“We’ve developed a competency in the new-economy space,” said Soinski, citing work for clients such as Razorfish and Nano, both of which have “a West Coast presence.
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