Mad Dogs’ GM Makes Partner

Mad Dogs & Englishmen has made general manager Paul Levine a partner with an equity stake in recognition of his efforts to strengthen its image and financial standing.
Levine joins the New York agency’s six other partners. He also becomes director of client services, the agency’s first since its founding in 1991. Terms of Levine’s pact and the stakes of the other partners were not disclosed.
Founding partner, chairman and executive creative director Nick Cohen said Levine, who joined the shop last August, has “had a tremendous impact” on the agency. Levine has led new business efforts that have propelled billings from $25-30 million to $40-45 million. Among the wins: Austin-Nichols’ Yoo-hoo chocolate drink, various ESPN pay-per-view packages, the New York Islanders hockey team and the first North American corporate image work for BMG Entertainment and MovieFone.
Levine has also fostered the shop’s image as a boutique, while touting its solid marketing capabilities, enabling the agency to fight for more national accounts. “He helped strengthen the culture of the agency while helping it to grow,” said Cohen.
Mad Dogs is known for its informal, high-energy atmosphere, with open work spaces set in a Flatiron loft. Key accounts include Viacom’s TV Land and Nick at Nite (currently in review), Coors Blue Moon Specialty Ales and The Economist.
“I feel fortunate to be associated with Mad Dogs,” said Levine, citing its “rare combination of talent and a sense of family.” Prior to Mad Dogs, Levine was director of communications at Warwick Baker O’Neill here.