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NEW YORK Mad Dogs & Englishmen has created a new print, out-of-home and radio campaign for the New York Organ Donor Network that breaks May 9 and urges more people to become organ donors.
The first ad shows five people, each standing behind a tombstone in a graveyard. One sentence spreads across the five stones: “Thanks to one guy from Brooklyn, these gravestones were never used.”
The campaign is a mix of paid and donated media and will run on local New York radio and in surrounding counties.
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