Macy’s Confirms JWT’s Selection

CHICAGO Macy’s has tapped JWT to handle a national launch advertising campaign, the client confirmed. The award came after a review.

“We saw many wonderful presentations from extremely talented agencies,” said Peter Sachse, president and chief marketing officer of the company, in a statement. “[JWT] stood out from the crowd in their creative approach and understanding of our business needs.”

Sources last week said the client, which has said it planned to switch to a project set up after parting ways with Interpublic Group’s Lowe last October, was set to award business to WPP Group’s JWT and White Space, a brand consulting unit of MDC Partners-backed Kirshenbaum Bond + Partners in New York [Adweek Online, Jan. 31]. Representatives were not available to confirm the White Space assignment.

IPG’s Campbell-Ewald in Warren, Mich., and independent DeVito/Verdi in New York were the other participants in the review.

Separately, the company is considering three finalists for its $200 million national media buying and planning duties. Contenders for that business are IPG’s Initiative and Havas’ MPG, both in New York, and Publicis Groupe’s Starcom in Chicago. Joanne Davis Consulting in New York is handling the media review.

Federated Department Stores, which owns Macy’s, merged last year with May Co. The company last September announced that it would rebrand May Co.’s Marshall Field’s stores under the Macy’s name beginning this month. As a result, the company will operate more than 800 Macy’s stores across the country.