DETROIT – Health Alliance Plan here has placed its $ million account at McNamara Communications, Troy. The account had been at DDB Needham Detroit, which recently folded. Former DDB executives Bruce Duffey and John McLellan have been working at McNamara for a few months trying to win the account, which was placed in review after they left DDB Needham. A review for the account was begun by HAP vp-marketing John Breitmeyer, who has been recovering from a serious illness for the last month, and the timing of his return is not known.
Copyright Adweek L.P. (1993)