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Agencies Eye MediaVest Clients; Bostock Looking for Partnerships
NEW YORK–Media shops last week began circling around clients of MediaVest Worldwide in the wake of the shop’s loss of Irwin Gotlieb to rival WPP Group. The maneuvering comes as Roy Bostock, chairman and CEO of parent MacManus Group, faces several options–from merging with another company to an outright sale.
“All’s fair in love and war,” said one source last week. “Anytime a leader of [Gotlieb’s] reputation and stature suddenly departs phone calls will be made to some of their clients.”
MediaVest counts $8 billion in billings from, among others, Procter & Gamble, General Motors and Coca-Cola.
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