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Mack Trucks has confirmed the two finalists in the review for its estimated $2 million ad account.
Pennsylvania shops Stiegler, Wells & Brunswick in Bethlehem and The Silberman Group in West Chester are vying for the creative and media buying and planning account of the Allentown, Pa.-based company.
The contenders have been asked to submit speculative creative work before the end of the month. The company hopes to choose an agency by mid-November, with a new campaign set for March 1998.
The two finalists–both claiming billings in the $25-30 million range, were selected from a list of 10 agencies.
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