Machak Takes Creative Control at Crosby

ATLANTA Joel Machak has joined Crosby Marketing Communications as executive creative director, a new position, the agency said.

Machak, 51, left Ambrosi in Chicago to join the independent Annapolis, Md., shop. He was executive creative director at independent Ambrosi, working with clients including Sears, Mr. Coffee and The Great Indoors.

With the same title at Crosby, Machak will supervise all creative work and serve on the Executive Committee that formulates strategic direction, new business efforts and management decisions. He oversees a creative staff of eight and reports to the shop’s president, Raymond Crosby. Machak said he plans to hire at least two additional creatives.

“We searched far and wide to find someone with Joel’s proven creative credentials,” Crosby said. “He has the talent and philosophy to help take our work for clients to an exciting new level and continue our growth plan.”

Machak has worked in advertising for 30 years, including five years as a group creative director at Publicis in Chicago and New York and 15 years as a creative director at Publicis Groupe’s Leo Burnett in Chicago. His account experience includes Whirlpool, Del Webb, Budget Rent-a-Car, Hallmark Cards, Kellogg’s and Oldsmobile.

While at Burnett, Machak co-created the “Crash test dummies” campaign with Jim Ferguson, now chairman and chief creative officer at Interpublic Group’s TM Advertising in Irving, Texas, to promote seat-belt usage in cars.

“I was looking for a place where I could really make a difference,” Machak said. “There are some exciting things going on here.”

He has won silver and bronze Lions at Cannes, two Clios, three London International Festival awards, four gold Addys and seven Art Director’s Club Merit Awards.