Maccioli Gains Creative Reins Of Thompson

Former Meyer & Johnson creative director Mike Maccioli has moved to JWT Specialized Communications here to head the creative department of a four-office regional network.
Maccioli succeeds longtime JWTSC vice president and creative director Don Mulkey, who moved to a similar position in the healthcare division of Foote, Cone & Belding in New York.
JWTSC managing partner Ron Jenkins said Maccioli was selected for the post after a nationwide hunt by the company’s own employee research division.
Maccioli, who also had a stint as co-creative director at Dallas shop The Wyatt Group two years ago, brings a retail, packaged-goods and financial services background to an agency specializing in senior citizens marketing and business-to-business clients.
Jenkins said Maccioli will assist in new business efforts for the region, which includes offices in Dallas, Houston, Kansas City and St. Louis.
Maccioli’s departure from Meyer & Johnson here followed a decision by chief executive Mike Meyer to drop some smaller clients including Overhead Door Corp. and GTE Supply because of profitability issues.
Meyer said the move was made to focus on cornerstone client The Associates, a financial services company in Irving, Texas, and to seek better creative opportunities for the shop.
Maccioli cited an increased focus on The Associates as one of the reasons for his departure.
Scott Johnson, creative director on The Associates account, recently had his duties expanded to all clients, according to Meyer.
Maccioli’s arrival is one of several changes in the JWTSC creative department. Also coming to Dallas is associate creative director Steve Hanthorn, formerly of Regian & Wilson, Fort Worth, Texas. The agency recently filled an associate creative director’s post in St. Louis with ex-D’Arcy Masius Benton & Bowles creative Tim Kidwell in St. Louis.