Mac Direct Looks to New Hire to Grow Interactive

NEW YORK Ed Anderson has joined Mac Direct as director of business development, with a focus on expanding the direct marketing company’s information-technology and interactive services.

In the new post, Anderson, 52, will oversee sales and marketing for Colmer, Pa.-based Mac Direct, specifically in the interactive realm.

Most recently, Anderson headed up Cimbeo Corp., a West Chester, Pa., marketing consultancy he founded in 2000. From 1988-2000, he worked at Euro RSCG Devon Direct in Berwyn, Pa., where one of his main accounts was Network Solutions, now Verisign.