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DALLAS – Austin, Texas, agency M2K is fronting the launch of a Web-based seller of personal computers in a $2 million online and direct marketing push.
M2K has been tapped by iDOT.com to market the company’s wares through traditional and online means. iDOT.com sells a line of PCs to individuals and businesses through its Web site, following the lead of other Internet retail venues like Amazon.com and CDNow.com.
PC Week magazine noted iDOT.com may be the first computer retailer to sell exclusively online.
“We were .
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