Lyle Anderson Engages Wirestone

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CHICAGO The Lyle Anderson Co. has named Wirestone as its first interactive agency, according to Dan Lynch, the shop’s COO.

Wirestone here will build community Web sites designed to showcase each property’s location, personality and lifestyle appeal.

“The goal of the sites is to put Lyle Anderson on the list to evaluate for the prospective buyer. These buyers are very affluent and a Lyle Anderson community is likely one of at least two luxury homes [they would own] so our goal is to build enough desire to precipitate a visit,” said Lynch.



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