Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer.
Beginning next week, Lyft will partner with Baderbräu Brewing in Chicago to create a very special craft beer called Five Star Lager. It’s described as a, “Munich Helles-style lager with a medium body and refreshing finish.”
You’ll find Five Star Lager for sale in bars but not in stores.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in