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Chris Lydon, a veteran planning director at Lowe Lintas & Partners, has been named svp and director of planning for Highway One here.
The hire finalizes a new management team that also includes CEO David Brown and executive creative director and svp Chris Matyszczyk.
Andrea Metzler, the founder and president of the shop, died recently of breast cancer.
“This is a new position for us. It shows we’re committed to making consumer insights the heart of our agency,” Brown said.
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