Lydall Taps Donaldson Makoski

BOSTON Donaldson Makoski said it has been hired by Lydall, Inc., to provide a range of advertising services.

The independent shop in Avon, Conn., will help the client develop its overall positioning and brand image via print ads, annual report and other marketing and corporate communications efforts. The budget was not disclosed.

Manchester, Conn.-based Lydall has four business units with operations in the U.S., France and Germany and numerous sales offices in Europe and Asia.

The company focuses on specialty engineered products for the thermal, acoustical and filtration/separation markets. Lydall’s transportation business unit provides trucking and logistics services throughout the U.S. and Canada.

—Adweek staff report