Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Terra Lycos has signed tennis star Anna Kournikova to a multi-year endorsement contract that includes advertising and contests tied to various sites in the Lycos network.
TV spots, via lead agency Hill, Holliday, Connors, Cosmopulos, Bos-ton, are slated to break during the upcoming NCAA men’s basketball Final Four championship on CBS.
The first of two 30-second spots features Kournikova knocking on the door of someone’s house. Two men answer and immediately are fixated on a set of car keys to a free BMW that Kournikova is dangling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in