Lycos Music, Bertelsmann Launch Campaign

Terra Lycos has created a multi-million dollar advertising campaign with BMG Entertainment, a unit of Bertelsmann AG, to promote BMG artists and Lycos Music.

Six 30-second spots feature clips of music videos from Arista artists Pink, Dido and Outkast, and RCA artists Christina Aguilera and David Gray. The ads highlight Lycos Music’s offerings and reflect the “Whatever you’re into, dig into it deeper on Lycos,” message used in Lycos fall ad campaign. That campaign was developed by Lycos agency Hill, Holliday, Connors, Cosmopulos, Boston, which has worked with the client since the summer.