LVMH’s $185 Mil. U.S. Media in Play

NEW YORK Paris-based luxury goods and fragrance marketer LVMH has placed the U.S. media portion of its ad account into review, according to sources.

The company spent $185 million in major domestic measured media in 2008, per Nielsen Monitor-Plus

The incumbent is WPP Group’s MediaCom here, which will defend, sources said. A list of additional contenders was not immediately available, although sources said the process is at an early stage and that the field is still largely to be determined.

The client’s brands include Louis Vuitton, Moet & Chandon, Fendi, Christian Dior, Donna Karan and Celine, among many others.

Client officials could not be immediately reached for comment. It could not be determined if a consultancy was guiding the review.