Luxottica Looks at 6

BOSTON Luxottica Retail will meet with six semifinalists in the review of creative chores on its domestic ad account, according to Pile and Co., the consultancy overseeing the search process.

The company spent $90 million on U.S. measured media last year, two-thirds of which was devoted to its LensCrafters chain, per Nielsen Monitor-Plus.

In the hunt are Havas’ Arnold in Boston, Publicis Groupe’s The Kaplan Thaler Group in New York, WPP Group’s Young & Rubicam and Omnicom Group’s DDB, both in Chicago, and Interpublic Group’s Lowe and McCann Erickson, both in New York.

IPG’s Deutsch in New York is the incumbent on LensCrafters and is not participating in the review.

A cut to finalists is expected next month, and the review will wrap up in early November, said a representative at Pile and Co. in Boston.

Pile is handling a simultaneous review of Luxottica’s media chores, handled mainly by Omnicom’s OMD in New York. That shop is expected to defend.

The rep said the media search is in the preliminary stages, with contenders to be determined.

The Luxottica retail group is based in Mason, Ohio, while the parent company is headquartered in Milan, Italy.