Luxottica Brings Publicis Into Focus

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Italian eyewear giant Luxottica Group has tapped Publicis Groupe to provide global marketing and advertising services for lead brands in the company’s portfolio like Ray-Ban and Persol, as well as its optical retailers such as LensCrafters and OPSM.

It is not known which Publicis Groupe companies will work on the business. The work has been handled by various shops in markets worldwide.

All told, Luxottica’s ad spending in the U.S. alone was $85 million in 2009, up from $75 million in the previous year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in