PARK RIDGE, ILL. – Lutheran General HealthSystem here selected Dallas-based Anderson Fischel Thompson to do a campaign for its pediatric-services division. The work is expected to break in two weeks. Wendy Taylor, Lutheran’s new director of advertising, marketing and communications, said AFT could become agency of record but added, ‘I’m still in the wait-and-see mode.’ Billings were not disclosed. McConnaughy Stein Schmidt Brown was the incumbent.
Copyright Adweek L.P. (1993)