LUNA NUTRITION BARS

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It’s not unusual for an ad to note in passing that the brand donates part of its take to a worthy cause. But this ad does especially well while doing good. A nutrition bar “created for women,” Luna tells readers it helps sponsor the Breast Cancer Fund. The text that says so is of the same size and style as the body copy. And that’s not the only sense in which Luna’s largesse is integrated seamlessly into the ad.

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