Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dailey Among Shops Vying to Create Industry Image Campaign
CHICAGO–A wide-ranging coalition of wood product companies and industry associations is contacting advertising and public relations agencies about an image campaign.
The consortium includes the American Paper Association/Engineered Wood Association; the Canadian Wood Council; the American Forest and Paper Association; and several private lumber companies, including Weyerhaeuser Co. It sent proposal requests to 15-20 agencies across the country earlier this month. At least three shops took a pass.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in