German airline Lufthansa has placed its global media assignment in review, according to sources.
The airline spends an estimated $100 million annually on ads worldwide. Its U.S. measured media outlay has been modest in recent years, totaling $12 million in 2009, according to Nielsen. That figure excludes digital spending.
The incumbent on the account is WPP Group’s Mindshare. Sources said the shop, which has handled the business for a decade, is expected to defend. The agency declined to comment, referring queries to Lufthansa, where reps could not immediately be reached.
The review will be handled out of the airline’s headquarters in Frankfurt.
Formed in 1926, Lufthansa now has routes across Europe, Africa, Asia and North and South America. The company’s 2009 revenue exceeded $27 billion.