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LOS ANGELES — Odiorne Wilde Narraway & Partners has been selected to handle Lucky Brand Dungarees’ broadcast account, estimated at $10 million.
The San Francisco agency won out over: San Francisco shops Mad Dogs & Englishmen, Publicis & Hal Riney and Vehicle; G&M Plumbing in El Segundo, Calif.; Ground Zero in Marina del Rey, Calif.; JohnsonSheen Advertising in Portland, Ore.; Lambesis in San Diego; and Los Angeles shops Lunch and The Woo Agency.
Work for the Los Angeles denim and sportswear manufacturer includes creative, previously handled in-house, as well as broadcast media buying and planning.
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