Bill Abel has joined Luckie & Co. in Birmingham, Ala., as director of digital development, responsible for leading digital project management and production. “Bill is equally strong in interactive strategy and technology,” said agency evp, cd Brad White. “He is the bridge between those of us who imagine what is possible and those who make it real. In the interactive space, he can not only tell us what can be done, but how long it will take, how much it will cost or if we are totally out of our minds.” Abel previously served with Regions, Smithfield Foods and Scripps Networks. He also spent time in the USA Peace Corps, working with village leaders in rural West Africa.
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