Lucerobentz To Close

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Loss of Miller Lite’s Hispanic Account Forces Dallas Shop to Cease Operations
DALLAS–Miller Brewing’s decision to pull Hispanic creative duties for Miller Lite from LuceroBentz here will force the 7-month-old shop to close its doors this month.
Agency partner Jim Lucero said Miller executives informed him of their decision on April 3.
“Our work for Miller Lite was of the highest quality, but they have other plans for the brand that we are unaware of,” Lucero said.
Miller executives could not be reached at press time.
Lucero said the Miller Lite loss forced him to lay off all seven staff members.







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