Lucero to Head Ryan’s PanaVista! Latino Marketing

Ryan Partnership has tapped former Lucero/Bentz partner Jim Lucero to lead its new Hispanic marketing unit in Irving, Texas.
Called PanaVista!, the division will work with Ryan’s seven offices–including Irving–and offer a mix of promotional and advertising services, according to Lucero.
Lucero has been working as a freelance consultant since folding Lucero/Bentz (a unit of Dallas shop Square One) with partner Gary Bentz last year. Lucero said talks with Ryan began last summer leading to the formation of PanaVista!. Ryan is based in Westport, Conn.
PanaVista! will also offer direct and field marketing and consulting services to Ryan clients as well as its own roster. In addition, the unit will be involved in African-American marketing, Lucero said. –Glen Fes