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Ryan Partnership has tapped former Lucero/Bentz partner Jim Lucero to lead its new Hispanic marketing unit in Irving, Texas.
Called PanaVista!, the division will work with Ryan’s seven offices–including Irving–and offer a mix of promotional and advertising services, according to Lucero.
Lucero has been working as a freelance consultant since folding Lucero/Bentz (a unit of Dallas shop Square One) with partner Gary Bentz last year. Lucero said talks with Ryan began last summer leading to the formation of PanaVista!.
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