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ATLANTA Efforts to boost sales in its core market has led Luby’s Restaurants to reach out to a handful of Southwest agencies, sources said.
Laurie Shults, client marketing director, confirmed that a review is under way, but would not say how many agencies are involved or give a time frame.
Sources said the San Antonio-based cafeteria chain, which has seen its annual ad budget drop from a 1999 high of $8 million to less than $500,000 in 2002, per TNS Media Intelligence/CMR, is looking at midsize to large Texas agencies.
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