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Retail Chain Initiates Closed Review for Its $100 Mil. Ad Account
ATLANTA–Fueled in part by ambitious expansion plans, Lowe’s Cos. officials said last week that they have placed the company’s $100 million advertising account into review and have invited 16 undisclosed agencies to respond to a request for proposals.
Included on that list of 16 is the home improvement retailer’s current agency, Doner of Southfield, Mich., which indicated it will defend the business.
Lowe’s Home Centers vice president of advertising Dave Tyler would not identify the other 15 shops being considered.
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