Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Omnicom Group’s BBDO has won creative chores on Lowe’s advertising account after a review, the client has confirmed.
The agency beat out its sibling TBWA\Chiat\Day, Interpublic Group’s Deutsch and the incumbent, IPG’s McCann Erickson, all in New York.
Omnicom’s OMD will handle media, which will move from IPG’s Universal McCann. OMD, which also partnered with TBWA\C\D, competed against deutschMedia and media incumbent Universal McCann, sources said.
The client spends an estimated $315 million annually on ads.
All
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in