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Incumbent Doner Among 16 Shops Asked to Pitch
ATLANTA–Fueled in part by ambitious expansion, Lowe’s Cos. officials last week said they had placed the company’s $100 million advertising account into review, and have invited 16 shops to participate.
Included in that list of 16 is the company’s current agency, Doner, Southfield, Mich., which indicated it will defend. Dave Tyler, vice president of advertising at the North Wilkesboro, N.C.-based home improvement retailer, would not disclose the other 15 shops.
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