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NEW YORK Stephen Gatfield, executive vice president of strategy and network operations at Interpublic Group, will take on operational duties at Lowe, as the global agency attempts to reposition itself as a smaller creatively driven shop, IPG confirmed today.
Gatfield, who joined IPG in April 2004, had already been working with IPG CEO Michael Roth and Lowe CEO Tony Wright on defining the agency’s new strategic direction. Now Gatfield’s role is expected to grow to encompass day-to-day operations, though it’s unclear if he will remain at IPG or take a title at Lowe.
IPG
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