Lowe TTL Becomes Draft Brazil in Sao Paolo

CHICAGO As part of its continuing plan to more closely align with Interpublic Group sibling Lowe, Draft Inc. will take over Lowe’s below-the-line operations in Sao Paolo, Brazil.

The entity, formerly Lowe TTL, will be renamed Draft Brazil, taking on clients such as DirecTV, Nestle, Nissan, Renault, Tom Brasil and Unilever. Yan Mello van Brewer will lead the 33-person office as general manager. Luis Peres will be its creative director and Marisa Bossi will be operational and event director. All three were previously with Lowe TTL.

The move follows a plan announced earlier this year, in which Lowe and Draft would more closely align their operations around the globe. The addition of Draft Brazil brings the number of worldwide Draft offices to 29 in 23 countries.

“In the U.S., Draft has grown into the nation’s largest direct and promotions agency after 25 short years, but around the world we are in different stages of development in different countries,” said Howard Draft, chairman and CEO of Draft Inc. and chairman of Lowe Plus Draft, in a statement. “We complement each other well, and are already helping one another in multiple markets . . . That is certainly the case in Brazil, and will be our competitive advantage.”

Despite the Lowe Plus Draft plan, Lowe and Draft intend to keep their Brazilian operations separate. Draft previously had an office in Rio, but shuttered the 10-year-old operation in June as part of a plan to operate in Sao Paolo.