Lowe Taps Fallon’s Goldstein for Global Role

NEW YORK Mark Goldstein, chief marketing officer at Fallon Worldwide, has accepted an offer to become global chief marketing officer at Interpublic Group’s Lowe, the latter shop has confirmed. He starts on June 2.

In addition, Goldstein is expected to perform a similar role at The Partnership, a division of IPG that encompasses Lowe, Dailey & Associates, Draft, Mullen and Zipatoni.

Goldstein has worked at Fallon in Minneapolis since 1993. “There are less than a handful of global agencies that were borne out of a deep and abiding belief in the power of creativity,” said Goldstein, in a statement. “I see an enormous opportunity for Lowe to set the standard for how an agency can help clients in the future. And in doing that we’ll widen the distance between us and all the Neanderthals still out there.”

Fallon president David Lubars in a statement said: “Mark has helped build our client roster into one of the most enviable in the business. He’s been a valuable leader and mentor at Fallon and understands clients’ needs as well as anyone I’ve worked with. Beyond that, he’s a good friend, and we wish him every success as he takes on this new challenge.”

At Fallon, Goldstein played an integral role in new business development, helping to land clients such as Citibank in 2000 and Subway last year.

Before Fallon, he spent 17 years at Earle Palmer Brown in Bethesda, Md., where he met creative director Bill Westbrook. The two were later reunited at Fallon.