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NEW YORK — Lowe has landed global corporate-image duties on Ricoh Co., an office-equipment maker that touts the connectivity of its products. Billings were not disclosed, but sources indicated that such an effort would require spending of about $60-80 million.
Ricoh selected the Interpublic Group shop over Euro RSCG, Hakuhodo, K&L and the team of D’Arcy Masius Benton & Bowles and Dentsu, said sources. Each agency or team presented strategic concepts to a panel of Ricoh executives in Tokyo last month.
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