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NEW YORK Lowe said Thursday that it has tapped gcd Richard Wallace to steer creative work on a permanent basis for one of its largest accounts, Verizon Wireless.
The New York shop is inheriting the client through its merger with Interpublic Group sibling Bozell.
The decision came after Lowe U.S. chairman and chief creative officer Gary Goldsmith, president and COO Tom Bernardin and evp, executive creative director Dean Hacohen, among others, considered several candidates over a two-month search, an agency representative said.
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