Lowe Lintas Plans Further Cuts

NEW YORK–Lowe Lintas & Partners plans to further trim its staff this month to compensate for continued decreases in client spending and a lack of new business opportunities, said U.S. CEO Paul Hammersley.

The agency this week notified staffers of the need for further cuts and offered more generous severance packages to those who opt to leave on their own. The offer of “voluntary layoffs” came in an agency-wide memo on Tuesday.

Hammersley declined to say how many jobs needed to be cut, but did say that those who opt to leave must respond before the end of the month. And based on the response, he added, the agency may still have to cut staff.

The offer is an “attempt to soften the blow” of what is a “nasty thing to do,” Hammersley said. Nonetheless, he added: “We have to plan sensibly to start the year in the right place.”

During the summer, the agency laid off 40-50 staffers (Adweek, July 23). That came after the shop cut 18 employees in May, and 37 toward the end of 2000. The agency now employs about 680.