Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON–Coping with uncertain outcomes throughout the stages of one’s life is the focus of a multimedia campaign, breaking Monday, for MassMutual Financial Group.
Three TV spots and four print ads created by Lowe Lintas & Partners, New York, make up a four-month, $10 million campaign to promote MassMutual’s various financial products and services. The tag: “You can’t predict. You can prepare.”
The effort represents the first image campaign for the client by Lowe Lintas, which picked up the Springfield, Mass.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in