Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK–In its first campaign for Verizon Communications, Lowe Lintas & Partners has produced five TV spots that tout the Verizon?s “simple” long distance plans and “fair rate promise,” the company said. The spots, which broke this week, bow the tagline, “It’s your life. It’s your call.”
Previous Verizon Communications ads employed the tag, “How to get life done.”
The campaign also includes print ads and direct mail. Sister Interpublic Group shop Draft Worldwide, New York, handles direct duties.
Verizon,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in